Posts Categorized: Ideas

Apr 7, 2015

Michael Bierut: Power of Logos

The award-winning graphic designer decodes why the simple shapes of a logo can have such great impact. “Design can be a lonely thing,” says Michael Bierut in the second part of this exclusive Design Indaba interview. “As you acquire that skill [in design] you are actually making yourself less normal than regular people.”Designers are sensitised to things other people don’t even notice, he says – the way the curves of a typeface echo each other, for example, or the subtle changes in a logo.

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Nov 9, 2012

Simple

We have always loved this quote from Steve Jobs and have made it our mantra. “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

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