Posts Categorized: Logos

Apr 7, 2015

Michael Bierut: Power of Logos

The award-winning graphic designer decodes why the simple shapes of a logo can have such great impact. “Design can be a lonely thing,” says Michael Bierut in the second part of this exclusive Design Indaba interview. “As you acquire that skill [in design] you are actually making yourself less normal than regular people.”Designers are sensitised to things other people don’t even notice, he says – the way the curves of a typeface echo each other, for example, or the subtle changes in a logo.

Share