About The Project
Getaway Motor Club was needing a name and a brand identity when they came to Saturday Morning Design. We love old cars almost as much as we love designing, so we were excited about taking this project on full throttle. Our inspiration for the Motor Club logo was derived from the early 1960’s Chevy Nova logos & crests. We wanted it to be fluid and rigid to capture the muscle car era that the Getaway Motor Club was targeting, (1960 to 1975). What would a Motor Club be without neon signs, cool sayings and pin-up models? Well… we thought the same thing… Get In.