Sep 16, 2013

The Newest New Typography

Gerry Leonidas on The Newest New Typography from Clearleft on Vimeo.

Great TED talk on new approaches on typography and tools. “It takes four seconds to make up your mind about a typeface, and about eight minutes to explain why, in detail. It takes about ten years, give or take a couple, to figure out why all the print typographers moan that there’s more to Good Typography than a nice typeface; they’d say it would take as much to explain the whole thing. Gerry will attempt to do it in 44 minutes, leaving just enough time for a joke about old typographers.”

filed under: Typography.

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