About The Project
A complete branding project for a fitness and wellness company. We drew inspiration from Folk’s mission & philosophy to create a wave of positive energy that sweeps through a community, causing people to connect to who they were meant to be. They believe you are meant to run, jump, crawl, sweat, compete and believe! Folk is a refuge to be around other like-minded individuals, working together to accomplish something for yourself and be challenged from within. Folk reignites the flame that already burns inside dimmed from years of neglect, but still burning, and their philosophy is something we all need to live by ‘Love Life’. The resulting brand is colorful, energetic, and full of life! Which embraces their idea that this is fitness & wellness for everyone.